Conte Stefano Rivetti -the gentleman entrepreneur | Maratea | MARIANNA TROTTA

Count Stefano Rivetti
The gentleman entrepreneur

by Marianna Trotta

Maratea, 2005

The discover

The book stems from the need to stop a period of history, from the post-war period to the early '80s, of great importance and growth not only for the town of Maratea but for the entire area enclosed within the splendid Gulf of Policastro. In particular, emphasis was placed on the work, on the projects of a Piedmontese entrepreneur, precisely the Count Stefano Rivetti who arrived in Maratea in 1953, where he created a series of achievements in the textile industry, tourism, strengthening small and large infrastructural works.
So much of the territory included along the Calabrian-Tyrrhenian coast and the nearby hinterland, tells of Stefano Rivetti. Of those who hopelessly fell in love with Maratea to the point of depositing as a testamentary desire the desire to rest forever in a cave of Mount San Biagio, at the foot of the majestic statue of the Redeemer, commissioned by him in 1965.
In addition to "technical" aspects related to the creation of the Cassa per il Mezzogiorno (Institute that at the time financed the great works of Stefano Rivetti) or the project of the Scalea airport (1967), or "Pollinia" , we wanted to report events and facts closely linked to the personality of the Count, to his way of being and doing.
So they textually transcribed some of his recurring phrases, one for all:
"Doing nothing is misery for everyone and boredom for the individual"

the writer

Marianna Trotta, born in Maratea, holds a law degree and is a registered freelance journalist. She has contributed to the fortnightly newspaper L’Eco della Basilicata.

Active in the cultural and tourist sector of southern Basilicata. She has conducted various studies on the Gulf of Policastro and the figure of the Piedmontese industrialist Stefano Rivetti, who, starting from the 1960s, characterized the cities of Maratea and Praia a Mare with his dynamic entrepreneurial spirit.

A keenly aware advocate of the potential of the Tyrrhenian pearl, she is also actively involved in several non-profit associations, including "Maratea Ricorda" and "Magna Grecia," aimed at providing development opportunities for a territory with significant growth potential.

He participated in various national tourism fairs, developing a series of relationships with public and private entities interested in promoting tourist packages in the Calabrian-Lucanian regions.

He also collaborated, in the role of consultant, with some Rai and Mediaset television shows focused on the knowledge and dissemination of the Maratea coast.

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